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Achievements and Research Interest/Area of Research Interests
Academic Distinction (Awards and Scholarships)
- 2015 Paul R. Lawrence Fellowship with a grant of $1800 for attending the NACRA conference, USA.
- 2009 Travel grant and registration fee awarded by Management Development Institute, Gurgaon, India for presenting paper at EMAC doctoral consortium, France.
- 2009 Student bursary to attend and present my doctoral work awarded by Academy of Marketing conference, U.K.
Area of RESEARCH INTERESTS
- Marketing Communications
- Digital Marketing
- Tourism Marketing
Courses Taught
- Marketing Management
- Digital Marketing
- Advertising and Integrated Brand Promotion
- Entrepreneurial Marketing including CRM
- Principles of Marketing (Virtual)
- Marketing Management (Virtual)
- Principles of Marketing (Virtual)
- Principles of Marketing (Virtual)
- Sports and Tourism Marketing
Intellectual Contributions (Publications)
Journal Articles-Refereed
- Kumar, Vivek, and Arpita Srivastava. "Trends in the thematic landscape of corporate social responsibility research: A structural topic modeling approach." Journal of Business Research 150 (2022): 26-37. (ABDC A category)
- Srivastava, Arpita, and Vivek Kumar. "Hotel attributes and overall customer satisfaction: What did COVID-19 change?" Tourism Management Perspectives 40 (2021): 100867. (ABDC A category)
- Kumar, Vivek, and Arpita Srivastava. "Mapping the evolution of research themes in business ethics: a co-word network analysis." VINE Journal of Information and Knowledge Management Systems (2021). (Scopus Q1)
- Kumar, Vivek, and Arpita Srivastava. "Spurious Correlation? A review of the relationship between Vitamin D and Covid-19 infection and mortality." medRxiv (2020).
- Malhotra, Smitu, and Arpita Srivastava. (2016) “Sexual Harassment at the Workplace: How organizations can pro-actively reduce its incidence." Human Resource Management International Digest, Volume 24, Issue 7 (ABDC C category).
- Kumar, Vivek, and Arpita Srivastava. (2016) “Tweeting to a Job: HCL`s Recruitment Campaign on Twitter.” Human Resource Management International Digest, Volume 24, Issue 5, 2016(ABDC C category).
- Pillai, Sumit., and Arpita Srivastava. (2015) “Consumer Decision Making Styles of Indian Adolescents." Contemporary Management Research, Vol.11, No.4, 385-408.
- Srivastava, Arpita., and Arora, Ashok Pratap. (2014) “Role of Incongruent Product Endorsement on the Celebrity Image." International Journal of Business and Management, 9 (10) 170-184.
- Srivastava, Arpita, and Vijaylaxmi Natrajan. (2014) Neev Trust: Cause Related Marketing Using Social Media. European Case Clearing House [The Case Centre], Case - Reference no. 514-087-1.
- Srivastava, Arpita, Paiker Ansari, and Anandan Pillai. (2014) Amadubi: A rural Destination Promotion Challenge. XLRI Case Development Centre. Registration no: XLRI101413 XLCDC
- Srivastava, Arpita. (2012). Bata- Balancing: The See-Sawing Fortunes. FIIB Business Review, 2(1), 22-32 (Scopus Q2).
- Srivastava, Arpita. (2012). Case Analysis: "The Turnaround of Tata Nano—Reinventing the Wheel”, Vision, 16(1), 53–59.
- Jaiswal, Anand K., Arpita Srivastava, and Dwani Kothari. (2009) Dettol: Managing Brand Extensions. Asian Case Research Journal, 13(1), 105-143.
- Jaiswal, Anand K., Arpita Srivastava, and Dwani Kothari. (2009) Note on Brand Extensions. Technical Note, IIMA/MAR0388TEC
- Jaiswal, Anand K., Arpita Srivastava, and Dwani Kothari. (2007) Dettol: Marketing Research for Understanding Consumer Evaluations of Brand Extensions. Indian Institute of Management, Ahmadabad, IIMA/MAR038
Published Articles in Newspapers/Magazines
- 2020 Interview featured in India Business & Trade (Trade Promotion Council of India) on "Digital marketing during Covid-19". https://www.tpci.in/indiabusinesstrade/blogs/customers-do-not-like-to-be-bombarded-with-ads/
Cases Developed for Teaching Purpose
- Srivastava, Arpita, and Vijaylaxmi Natrajan. (2014) Neev Trust: Cause Related Marketing Using Social Media. European Case Clearing House [The Case Centre], Case - Reference no. 514-087-1.
- Srivastava, Arpita, Paiker Ansari, and Anandan Pillai. (2014) Amadubi: A rural Destination Promotion Challenge. XLRI Case Development Centre. Registration no: XLRI101413 XLCDC
- Srivastava, Arpita. (2012). Bata- Balancing: The See-Sawing Fortunes. FIIB Business Review, 2(1), 22-32 (Scopus Q2).
- Jaiswal, Anand K., Arpita Srivastava, and Dwani Kothari. (2009) Dettol: Managing Brand Extensions. Asian Case Research Journal, 13(1), 105-143.
- Jaiswal, Anand K., Arpita Srivastava, and Dwani Kothari. (2007) Dettol: Marketing Research for Understanding Consumer Evaluations of Brand Extensions. Indian Institute of Management, Ahmadabad, IIMA/MAR038.
Other Professional Activities
Achievements in Professional Activities
- 2015 Paul R. Lawrence Fellowship with a grant of $1800 for attending the NACRA conference, USA.
- 2015 Invited Speaker at Tech Mahindra Event, Aumento 5.0 for a session on Digital Marketing.
- 2014 Invited Expert Speaker for training course on digital at ClickZLive Digital Marketing Conference, Singapore.
- 2009 Travel grant and registration fee awarded by Management Development Institute, Gurgaon, India for presenting paper at EMAC doctoral consortium, France.
- 2009 Student bursary to attend and present my doctoral work awarded by Academy of Marketing conference, U.K.
Co-Ordinating/Organizing Workshop/Conferences /MDPS
- Management Development Program - On virtual platform: Digital Marketing
- Corporate Training Programs - Trained participants from Oil India Ltd (Asia`s oldest and biggest pioneer oil exploration and Production Company) and Defence Research & Development Organisation, India on Business Communication
Invited to Deliver Keynote Addresses/ Speeches
- 2015 Invited Speaker at Tech Mahindra Event, Aumento 5.0 for a session on Digital Marketing.
- 2014 Invited Expert Speaker for training course on digital at ClickZLive Digital Marketing Conference, Singapore.
Membership of Professional Bodies
- American Marketing Association.
Participation in Workshops/Conferences/Forums/ Meetings etc
- 2015 “Amadubi: A rural Promotion Challenge”, North American Case Research Association, Orlando, USA.
- 2015 “Validating the Materialism Scale on Indian Adolescents”, American Marketing Association, Summer Educator Conference Chicago, USA.
- 2013 “Exploring the consumer decision making and materialism in the Indian adolescent world”, Middle Class Phenomenon in Emerging Markets Conference, Centre for International Business Education and Research (CIBAR), at Georgia State University Atlanta, USA.
- 2013 “The impact of product endorsements on the celebrity’s image”, Consortium of International Marketing Research at The University of Adelaide, Australia.
- 2010 “The impact of product endorsement on celebrity image: A reverse image transfer”, Excellence in Research and Education Conference at Indian Institute of Management, Indore, India.
- 2010 “How celebrities get affected by their own endorsements: A case of reverse image transfer”, International Conference on E-Governance (ICEG) at Indian Institute of Management, Bangalore, India Doctoral Colloquium, 2010.
- 2009 “How celebrities get affected by their own endorsements: A case of reverse image transfer”, European Marketing Academy (EMAC) 2009 Doctoral Colloquium, at Audencia School of Management, Nantes, France.
- 2009 “How celebrities get affected by their own endorsements: A case of reverse image transfer”, Academy of Marketing, 2009 Doctoral Colloquium, at Leeds Metropolitan University Leeds, England.
Reviewer/Referee in Journals/ Conferences etc
- International Journal of Hospitality & Tourism Administration (Scopus Q1)
Visiting Faculty
- Weatherhead School of Management, USA: Spring 2016 - Experience in Teaching: Online (virtual) and In Classroom, Nationalities Taught: Indian, Chinese, American, Belgian and Iranian students
- Students of: Case Western Reserve University (Cleveland, USA), Tongji University (Shanghai, China) and Allied Institute of Management Studies (Dubai, UAE)