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Brief Profile
Himadri is currently the Area Chair of Marketing at XLRI Jamshedpur. At XLRI, he has conceptualized the management of the Behavioural Lab [ B.Lab@XLRI] and transformed it into one of the finest in the country.
Himadri has a research interest in exploring (consumer) lived experience and consumption phenomena. His current research projects involve issues of marginalization, gender identity, dehumanization, and dirty work.
Currently, he is co-editing a Special Issue for the Journal of Macromarketing. Details can be found on the journal's Website. He has also co-dited several special issues.
In addition to his current interest areas, he is actively involved in promoting scholarship in the Business History of India, in particular, and the Global South, in general. This is an emerging area and holds significant promise.
Achievements and Research Interest/Area of Research Interests
Academic Distinction (Awards and Scholarships)
Himadri has a research interest in exploring (consumer) lived experience and consumption phenomena. Dr. Roy Chaudhuri has been actively involved in research and teaching, the former being particularly important in his career plan. He has published many papers in peer-reviewed international journals of repute. As of date, his papers are being published/accepted in such reputed outlets as Journal of Advertising Research, Journal of Business Research, Journal of Homosexuality, European Journal of Marketing, Journal of Consumer Affairs, Journal of Public Policy & Marketing, Journal of Business Ethics, Journal of Macromarketing, Psychology & Marketing, Qualitative Marketing Research, etc.
He has recently published a co-edited book on Marketization, an evolving area of consumer research, with Prof. Russell Belk. Springer is the knowledge partner of this volume. He has also co-edited a special Issue on the COVID Pandemic for the Journal of Consumer Affairs and Crisis Communication for Consumption, Markets & Culture. His current research projects involve issues of marginalization, gender identity, rehumanization, and dirty work.
He holds the position of Senior Research Fellow (Visiting) by the University of Illinois at Springfield.
Currently, he is co-editing a Special Issue for the Journal of Macromarketing (ABDC-A) and Business History Journal (ABDC-A*/AJG-4). Details can be found at the Journal Website. He is also on the Editorial Board of the Journal of Marketing Management, International Journal of Consumer Studies, and Journal of Marketing Communication.
Faculty Development Programs Attended
He is a regular participant in the annual Macromarketing Conferences and its multiple consortia.
Courses Taught
Principles of Marketing, Consumer behavior, Markets & Society: Macromarketing
Consultancy Undertaken
He has done multiple consulting and other enagements.
Intellectual Contributions (Publications)
Journal Articles-Refereed
Please refer to the Google Scholar for details
Published Research Monographs
Please refer to the Google Scholar for details
Scholarly Books
He has edited two impactful Springer titles on Marketization and Postcolonial Communication.
Chapters in Scholarly Books
Please refer to the Google Scholar for details
Conference Proceedings-Refereed
Please refer to the Google Scholar for details
Other Professional Activities
Achievements in Professional Activities
Won a number of best paper awards, regularly reviewing papers and also actively involved in contributing to the cause of consumer culture studies.
Chairperson/Co-Chairperson in Conferences
I am active as a Macromarketing member and have been a part of their multiple global conferences
Co-Ordinating/Organizing Workshop/Conferences /MDPS
Organized multiple conferences at different points of time.
Guide/Evaluator/ Examiner at Doctoral Research Level
He has served as an examiner for doctoral research for several Indian Universities and Business Schools.
Membership of Professional Bodies
He is a member of the Macromarketing Society
Participation in Workshops/Conferences/Forums/ Meetings etc
I am actively taking part in major global conferences like the Macromarketing Conferences, ACR, and CCT conferences
Professional Services such as Member/Editor of Editorial Board/ Advisory Committee etc
I have edited Journal Special issues, Book Volumes apart from being a part of the Editorial Board of reputed journals. etc
Reviewer/Referee in Journals/ Conferences etc
Acted as a reviewer for multiple journals, and conference proceedings