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Brief Profile
Piyush Ranjan is currently working as an Assistant Professor of Marketing at XLRI - Xavier School of Management, Jamshedpur. He obtained his Doctoral Degree in Marketing Specialization at the Department of Management Studies, Indian Institute of Technology Roorkee, Uttarakhand, India. He received his Postgraduate Degree in MCom and Undergraduate Degree in B.Com (Hons) from the University of Delhi. His research work has been published in the Journal of Business & Industrial Marketing, Technovation, Industrial Management & Data Systems, and Australasian Marketing Journal. He also reviews articles in reputed journals like the Journal of Strategic Marketing, Marketing Intelligence and Planning, Management Decision, and Asia Pacific Journal of Marketing and Logistics.
Work Experience
XLRI Jamshedpur, Assistant Professor, May 2023 - Present
Achievements and Research Interest/Area of Research Interests
Academic Distinction (Awards and Scholarships)
Qualified UGC NET JRF (Commerce).
Area of RESEARCH INTERESTS
His research interests include Digital Transformation, Firm Innovativeness, Industrial Pricing, Organizational capabilities, Small and Medium-sized Enterprises (SMEs), Business Performance, Organizational Learning, Digital Marketing Capabilities, and Industrial Buying Behavior.
Courses Taught
- Marketing Management
- Pricing Management
- Marketing Research
- Dynamics of Market
- Structural Equation Modeling: Advanced Data Analysis
Intellectual Contributions (Publications)
Journal Articles-Refereed
- Ranjan, P. (2026). Does digital transformation foster innovation outcomes? Examining the contingent effects of technological turbulence and structural flux. European Journal of Marketing. (ABDC-A*, ABS-3)
- Ranjan, P., & Rai, S. (2026). Coopetition, digital innovation, and sustainable performance in international digital ventures: Moderating role of institutional environment. International Business Review. (ABDC-A, ABS-3)
- Ranjan, P. (2025). Pricing capability and new product performance: A moderated moderation effects of managerial ties and organizational learning.Journal of Business & Industrial Marketing. (ABDC-A, ABS-2)
- Ranjan, P. & Narwal, P. (2025). Investigating Organizational Unlearning and Agility in Digital Transformation for improved Innovation Performance in an Emerging Economy: Moderating Roles of Digital Business Intensity and Firm Sizes. Global Journal of Flexible Systems Management. (ABDC-A, ABS-2)
- Ranjan, P. (2024). Unraveling the mystery of the link between digital orientation and innovation performance: The interplay of digital business capability and environmental dynamism. Technovation.(ABDC-A, ABS-3)
- Ranjan, P. (2024). Different countries, different institutions: how do brand-oriented SMEs leverage branding capabilities to boost export performance? International Marketing Review. (ABDC-A, ABS-3)
- Ranjan, P. (2023). IT-related resources, digital marketing capabilities, and business performance: moderating effects of digital orientation and technological turbulence. Industrial Management & Data Systems.(ABDC-A, ABS-2)
- Ranjan, P., & Nayak, J. K. (2023). Performance Effects of Internal Market Orientation and Pricing Capability: The Moderating Role of Firm Innovativeness. Australasian Marketing Journal. (ABDC-A)
- Ranjan, P., & Nayak, J. K. (2023). Market-based organizational learning, pricing capability, and business performance: the moderating effects of coordination mechanism and environmental dynamism. Journal of Business & Industrial Marketing. (ABDC-A, ABS-2)
- Ranjan, P., & Nayak, J. K. (2023). SMEs Combating Turbulence: Examining the Role of Pricing Capability in Mitigating Market Turbulence and Improving Business Performance. Journal of Global Marketing. (ABDC-B, Scopus Q1)
- Ranjan, P., & Nayak, J. K.(2022). Examining the antecedents and consequences of pricing capability: Evidence from SMEs. Journal of Business & Industrial Marketing. (ABDC-A, ABS-2)